YRF Spy Universe's action film War 2 has made a sensational start in the North American market, creating history by becoming the fastest Indian film to surpass $100,000 in advance ticket sales. The Hrithik Roshan and NTR Jr. starrer achieved this remarkable feat in just seven hours, breaking the previous record held by NTR's Devara, which took over 11 hours.
The record-breaking pre-sales for War 2 underscore the increasing importance of overseas collections for Indian films. The global Indian diaspora is a major contributor to a film's success, and their enthusiastic response to advance bookings can vastly impact a movie's final box office numbers. A strong international performance not only adds to a film's revenue but also enhances its global reputation and soft power. Moreover, it reflects the growing worldwide appeal of Indian cinema and its stars, opening up new markets and revenue streams for the industry.
The contribution of War 2's trailer in this buzz can't be ignored. Director Ayan Mukerji has hit the bullseye.
War 2 is slated to be an August 14th release. The premieres in the US will be grand on August 13th.
