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Brand expert claims Allu Arjun's team insisted on a strict protocol

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Kaveri Baruah, a brand management professional, has claimed in her latest podcast interview that star heroes down South have a set of elaborate rules when meeting with professionals like her. She took the example of Allu Arjun, calling him the "megastar of Hyderabad".

The professional went on to say that Allu Arjun's manager has a manager, who in turn has a manager. "They gave us a list of 42 do's and don'ts. We were instructed not to look him in the eye or shake his hand," Kaveri revealed. While she didn't reveal when exactly the meeting happened between her and the Icon Star, it's likely that she is narrating an incident from about two years ago.

Following two consecutive pan-India hits, Allu Arjun is expected to further expand his publicity outreach. Like most superstars, he relies on dedicated teams to manage his public image, especially during major film releases. Notably, the strategic decision to hold the Pushpa 2: The Rule pre-release event at a public ground in Patna originated from an event management firm rather than the internal team alone. That public event exponentially boosted Pushpa 2's image in the Hindi belt.

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