In the Telugu film industry, title changes often happen due to objections from the Central Board of Film Certification (CBFC) or legal challenges from specific communities regarding cultural sensitivity. Valmiki was renamed as Gaddalakonda Ganesh due to the latter kind of reason.
Ideally, after the CBFC has issued certification, no film should be forced to change its name. Lately, the CBFC has become the primary reason for name changes. Recently, Vanara was renamed as Vana Veera. Chai Wala (February 20 release) is now called Nawab Cafe. Hey Bhagawan (February 20 release) is now Hey Balwanth. Couple Friendly would have been Friendly Couple had the makers wanted U/A certificate.
More than confusion, the Telugu film industry should be scared of the impending spell of uncertainty. Industry bodies like the Producers Council might moot legal options only if a star vehicle gets targeted this way. Silly objections raised by the CBFC don't help anybody. After the makers have spent tens of lakhs on publicity, they can't afford to change the title. However, even the courts may not be able to do much if the CBFC presents its case strongly. The industry could urge the courts to direct the Censor Board to raise objections, if any, early on. The Board may, in such a case, cite procedural difficulties. In recent times, we have seen how due processes couldn't prevent Jana Nayagan's troubles. If officials want to trouble you, you will have to suffer!
