It's very much possible that nobody has better publicity ideas in this world than Manchu Vishnu. He has made an epic-scale devotional movie and has matched it with epic-scale promotional ideas.
Two days ahead of the release of Kannappa, he fielded Shiva Balaji for a promotional interview. Shiva Balaji, it goes without saying, is famous for being a crowd-puller. The interview clinches it!
In a recent interview, Vishnu made a startling revelation about what he plans to do on the day of Kannappa's release. "After watching Kannappa recently, BVS Ravi garu texted me a long message. I will share it on the day Kannappa hits the cinemas," Vishnu said. This is what a million-dollar marketing strategy looks like. BVS Ravi's reviews are highly sought-after by millions of cinema-goers. By holding on to his wonderful, honest review of Kannappa until the release date, Vishnu has proven his immense self-control abilities as well.
Last but not the least, Vishnu has warned trolls that legal action will be initiated against them if they unduly attack his movie. Making such a threat two days ahead of the release of his movie has achieved what it was meant to achieve: show Vishnu's confidence in his movie's content.
Meanwhile, Vishnu has sought ticket rate hikes for Kannappa in Andhra Pradesh. Since you are planning to watch the movie without fail, be prepared to pay a higher price. To paraphrase a fan of Mahesh Babu, "Aayana marketing ideas ki, manam icche paisal entha andi?"
