Recently, someone created an AI video of Prabhas and Anushka Shetty getting married. Ram Gopal Varma officiates the wedding as a 'purohit'. Naturally, the filmmaker has exploited the video for social media engagement.
In a supposedly playful post on X, he asked AI what it just did. While making sensational comments and posting bait-worthy opinions on social media is par for the course in RGV's case, this one was low even by his low standard.
In a legal sense, the creation and distribution of such content often violates a celebrity's right of publicity (the right to control the commercial use of one's identity) and their right to privacy. Many have urged Ram Gopal Varma to take down the video. Although he didn't create it, a celebrity like him amplifying it is still wrong.