It's important for creators to tailor-make their content to local tastes. In this regard, OTT platforms have a greater need, given that viewers look for engaging content and entertainers in multiple formats.
JioHotstar South is seized of the purpose. It has signaled a major transformation in its regional content strategy with South Unbound, a program aiming to usher in varied regional content. "This move signals a bold new phase for the streaming platform, promising a refreshed and elevated vision for entertainment across the southern markets," a source says. A 'Coming Soon' teaser is out.
The titles of the programs on the anvil, their formats (such as web series, web films) and other details (like schedules) will be revealed in due course of time.
The platform has positioned South Unbound as more than just a new programming slate; it is described as a celebration of narratives that push past conventions and redefine entertainment. This announcement could lead to a significant expansion in the variety and scale of content available on the platform. The regional OTT viewership deserves rich content in local languages. A host of creative filmmakers and screenwriters are expected to be platformed by JioHotstar South in the coming years.
