Big Bazaar Clean Hyderabad Campaign

“Clean Hyderabad" Campaign

Hyderabad, March 22, 2014: Radio Mirchi 98.3 FM, Hyderabad's hottest radio station & Big Bazaar, the flagship hypermarket retail chain of Future in an effort to combat the woes of pollution and harmful living proudly presents 'Big Bazaar - Mirchi Clean Hyderabad’, a campaign encouraging the residents of Hyderabad to help make the city clean. The campaign is part one of Big Bazaar's most popular offers i.e. the Great Exchange Offer from 22 February to 30 March 2014.

Radio Mirchi and Big Bazaar sets out to create awareness about the hazards of a harmful eco system. Radio Mirchi's hip RJ Hemant arrested himself in a Mobile Jail on canter for a cleaner Hyderabad. Hemanth is urging all Hyderabadies to support him by exchanging their Unused Household items at Big Bazaar Taranaka during the Great Exchange Offer, so that all our Houses will be junk free and make Hyderabad a Junk Free (clean) city. Big Bazaar is rewarding all the people who are supporting this cause by giving a exchange value/ points in return as a value to the old Items; These exchange points will be valid till 06 April, 2014 and can then be utilized by them to purchase new items at the store.

He is urging Tarnaka catchment people to exchange their unused household Items at during this initiative happening 22 March to 24 March at Tarnaka Catchment. So that it will be a First Step toward the clean Hyderabad.

To help inform the citizens of Hyderabad of the initiative, Radio Mirchi & Big Bazaar set out direct marketing initiatives like contacting schools , colleges & Residential apartments and also taking that extra step towards a better living Radio Mirchi went door to door across the Tarnaka catchment urging people to participate in the campaign and help restore Hyderabad to its former glory.

Day -1 (22 March)
1. West Maredpally
2. Aswini Colony
3. Nehru Nagar
4. Mettuguda
5. Lalaguda
6. Malakjgiri
Day 2 (23 March)
7. Adikmet
8. Osmania University
9. Vidya Nagar
10. HMT Nagar
11. Nagendra Nagar
12. Vikrampuri Puri
13. Habasiguda
14. Prashanth Nagar
15. Uppal
Day 3 (24 March)
16. Indira Nagar
17. Moula ali
18. Mallapur
19. Nacharam